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Salesforce sets stage to become e-commerce giant with CloudCraze acquisition.

14 03

The e-commerce vendor, founded in 2009, served as an early example of the success ISVs could find developing on Salesforce platforms and selling into that ecosystem. CloudCraze's solution, built on the Salesforce1 mobile platform, won notable customers such as Coca-Cola, Land O' Lakes, Cummins and Ecolab. The platform enables those companies to deploy B2B or B2C storefronts that share data and processes with their CRM systems. It offers a configurable user interface, merchandising, pricing, promotion, and catalog content management functionality, and integration to shipping, inventory and tax solutions. Those attributes will now be used to bulk up Commerce Cloud, a Salesforce product stemming from the 2016 acquisition of Demandware.

The acquisition is the latest move in Salesforce's drive to conquer new markets since it first achieved leadership in the CRM market years ago.

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